Tips from Thursday,
May 7, 2009
The Small Business tips today will cover the elements you
need to know in order to make a Yellow Page advertisement work.
- First
determine if Yellow Page advertising is for you. How many repeat customers
open the phone book every time to look you up?
- Know
your customers, your category, and what your competition is doing before
ever speaking to a YP sales rep!
- The
1st ad noticed is the 1st ad called over 50% of the time. Have a strong
visual presence to draw attention: HIRE an artist.
- Customers
looking at yellow page advertising are already sold. Give them the
benefits & the facts so they'll call YOU.
Daily Overview: If Yellow Page advertising is for you, make
sure you stand out from the commonly designed ads. Be Different!
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
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