Everyone has seen the start-up of a small business in movies or
television. It all seems like a piece of cake, right? You take a great
idea, find an abandoned location, declare that you're starting a
business, and in a few weeks, your business is filled with products,
people, and money. In reality, that is never going to happen (unless
you're Uncle Jesse from Full House starting up the Smash Club).
Starting
a business takes time, and lots of it. When you have a great idea,
there's no time to lose. Start acting to launch your business is
immediately. Most businesses average a 9-12 month planning and
organizing process before opening its doors. Use the timeline below as a
guide to track your progress on your start up business.
NOTE:
This is a guideline. Every business is different. Use this as a
basic template to see our recommendations on what to do for a start-up.
Some businesses many not need all these steps. Some may need to delve
deeper into certain aspects. Every start up business is unique.
8-12 Months Before Opening Your Doors- Choose
your business based on an idea, skills, and business focus
- Research
your idea thoroughly
- Target audiences
- Possible
locations
- Various markets
- Competition
- Brainstorm
a name for your business; check to see its availability and register
- Apply
for licenses from your city, county, state, and/or industry
- Find
your key advisers
- Bankers (set up budget and business plan)
- Lawyers,
attorney (legal purposes)
- Insurance brokers (liabilities for
employees)
- Choose your business location
- Design
a layout
- Find out about zoning permits
- Review leases
with attorneys
- Look into business organizations for
networking and advice
- Chamber of Commerce
- Industry
associations
- Small Business organizations
- Main Street
Groups
- Determine your business goals and mission statement
4-8 Months Before Opening Your Doors
- Revisit your business plan for revisions and to add to it
- Marketing ideas
- Advertising
campaigns
- Social media campaigns
- Decide on business type (Sole proprietor, Partnership,
Corporation, etc)
- Revisit your banker
- Discuss final
budget
- Set up payroll
- Discuss financial obligations
- Create
a petty cash fund for emergency
- Draft a "back up" plan
0-4 Months Before Opening Your Doors- Double
check business licenses and insurance
- Arrange movers, Internet
installation, telephone installation
- Open business bank accounts
- Set
up "Grand Opening" marketing and advertising campaigns
- Throughout
community
- Chamber of Commerce meetings
- Online
announcements
- Draft employee handbook
- Hire
employees
- Write copy for job postings
- Interview
employees
- Contact IRS for Federal Employment ID Number
- Contact
your state for State ID Number
- Apply for seller's permit
- Contact
state for tax forms, employment requirements
- Contact state for
mandatory posters in the office
- Fair compensation
- Sexual
harassment
- Safety
- Order supplies, office
furniture, and equipment
- Determine business specifics
(hours, email address, etc)
- Train employees
- Set up
Website
- Set up Social Media
- Facebook
- Twitter
- YouTube
channel
As stated, every business is different.
Take these general guidelines to heart when starting up your business.
If you have any business suggestions for start-ups, feel free to comment
or shoot me an email for my next start-up blog at
cheryl@gowithabc.com.
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