The Psychology of Customer Service

The more you understand how your customers’ minds work, the easier it will be to achieve your business goals.

There's more to customer service than a smile and a thank you. Turn every interaction into a memorable experience for your customers by incorporating basic behavioral psychology.

Going Above and Beyond

Good customer service involves more than just setting high standards and being friendly with customers.

Excellent customer service shouldn't be optional-it affects the bottom line of the company. Businesses like Zappos and Green Hills Farms share how they became customer service legends.

Delivering an Experience

For many businesses, the only way to stand out is by creating a unique experience for their customers.

Attention to the little things sends a big message to your customers. Here's how to create a positive experience that leads to customer loyalty.

The Good, The Bad and The Ugly

There are ways to turn even your most difficult customers into raving fans.

Virtually all small business owners will, sooner or later, encounter customers who prove troublesome. Learn how to keep your cool when customers get hot.

Growing Like Green Bamboo

Lucy Pan, a Chinese immigrant and owner of the Aodake restaurants in the Chicago suburbs, shares how customer service led to success.