Tips from Friday, April 24, 2009
The Small Business tips today will be about marketing with the phone, AKA telemarketing. It doesn’t all have to be bad!
- Find someone to be a “Devil's Advocate” for you BEFORE you find it when calling prospects. Be prepared. Be respectful.
- Believe in what you’re selling. If you can’t believe in what you're selling, you won’t see success.
- Find out how to meet your prospect's need with your product or service instead of trying to sell them something. If they don't need it, move on.
- Break through communication clutter when cold calling. Be yourself, insert personality. Sounding robotic is instantly off-putting.
Daily Overview: Find a way to make cold calling easy for you and for your prospects. Find a need, fill a need. Move on.
I post small business tips on my Twitter account each day, Monday through Friday. This is a reposting of those tips.