Tips from Friday, May 8, 2009
The Small Business tips today will be about tracking the results of your advertising, it’s absolutely fundamental to your success.
- Coupons and offers with different codes for different runs or medias will help you find which ads and which route will do best for you.
- In testing different offers, headlines, copy and design, save money: test ads on less expensive media; cheaper newspapers, smaller ads, etc.
- Record how many calls from each ad come in. Use a phone extension even if you don't have one. It's a great way to track each ad.
- You can also track by asking for your customer's zip code or phone number. This will tell you the demographic return.
Daily Overview: If you don't track your customer response rate, you will never know what is really working, and where you are just throwing your money away.
