About PowerPlay Mobile
PowerPlay Mobile is a full service interactive advertising strategy for small to medium sized businesses. While the text alert field is a crowded space, PowerPlay Mobile offers unique differentiators. Unlike most competitors, PPM believes that a mobile marketing strategy is not one size fits all. We understand that different businesses have different customers, needs, and objectives. At PPM we help you every step of the way, from identifying your mobile marketing approach to executing your campaigns, to optimizing your return on investment.
Some of our capabilities include:
• Fully integrated SMS text messaging campaigns.
• Unique mobile features including customer satisfaction surveys, mobile contesting, text to vote, interactive messaging with conversational components, mobile coupons, text to email ordering systems, and more.
• Database Marketing: We build a customer community for your business that grows with time.
• Loyalty Programs: Acknowledgement of your best customers by giving them exclusive deals or special information on your business
• Text Offers (Mobile Coupons): Drive customers into your business at the times you designate to increase store traffic during slow periods. Mobile marketing campaigns can produce customers in a matter of minutes with a well -timed special or event promotion. Messages are delivered to your customers immediately!
• Full service marketing solutions, including access to a dedicated marketing manager to contact at any point with questions and feedback.
• Easy to use, web based, management program allowing you to measure data, responses, and ROI in real time.
Our system works with virtually all cell phone carriers and because most consumers now have unlimited text plans, the cost is nothing to your customers. Mobile marketing is particularly effective as 90% of text messages are read within 30 seconds of being received by your customer- compare that to 35% of email read at all! As a result, our business clients can expect a redemption rate of between 15-85%, versus the 05% return from standard direct mail campaigns. 2012 has been tabbed “The Year of Mobile Marketing”, and Powerplay is offering a 25% discount to all ABC members.
