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Topics related to: McDonald's

The Brand Factor

It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.

It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.


Section: Letter From The Editor, 2008 July/August
Tags: McDonald's, TV, branding, brand, Empire, advertising, commercial, Donuts Read More »

Branding Your Business

It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.

Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.


Section: Features, 2008 July/August
Tags: name, quality, Gilman, image, Logoworks, customers, Roach, advertising, Strategies, product, logo, Ducoff, branding, McDonald's, Marsh, brand Read More »