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Topics related to: ads

Truth in Advertising?

Keep your ads on the up-and-up by following the FTC rules.

Truth in advertising is more important than ever before. Here's how to keep your business accountable.


Section: Best Practices, 2008 July/August
Tags: advertising, advertisement, deceptive, claims, ads, customers, truth, guarantees, FDA, false, unfair, FTC, disclaimers, money, scientific Read More »

The Magic Key

Finding the right keywords to use in your online advertising could open the door of growth to your business, but be wary of what lies behind it.

Keyword advertising is a great way to drive more traffic to your website, but it comes with some pitfalls. Here's how to avoid them.


Section: Best Practices, 2009 March/April
Tags: phrases, advertising, website, traffic, computers, Google, technology, pitfalls, Internet, ads, keyword Read More »