Topics related to: advertising
Stay ahead of the competition by tweaking your brand.
When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.
Section: Other, July/August 2008
Tags: branding,
advertising,
logo,
name,
Logoworks,
customers,
brand,
image,
Marsh
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Look at these five essential areas when branding.
Ed Roach of the Branding Experts shares the branding process he does with companies that hire him.
Section: Other, July/August 2008
Tags: branding,
advertising,
brand,
image,
Roach
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These companies make it easy for small businesses to advertise.
Rather than hiring an ad agency, which typically costs thousands of dollars upfront for creative design, companies like AdReady and MediaBids are making it easier for small businesses to stay competitive in the advertising arena.
Section: Other, July/August 2008
Tags: advertising,
budget,
marketing,
money,
AdReady,
MediaBids,
Marenick,
Lanier,
pens,
L'Avenir,
beauty
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It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.
Section: Letter From The Editor, July/August 2008
Tags: brand,
Empire,
commercial,
branding,
advertising,
McDonald's,
TV,
Donuts
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If not cautious, highly financed advertising campaigns can quickly crumble like a fallen empire. Here are just a few examples of marketing gone wrong.
Remember Crystal Pepsi? Take a trip down memory lane as we recall some of the biggest mishaps in advertising.
Section: Best Diversions, July/August 2008
Tags: advertising,
mishaps,
Pepsi,
Gigli,
Waterworld,
Pizza,
Simpson,
Boston,
Police,
Cartoon,
Houston,
Enron,
Astros,
Federal,
Reserve,
coin,
dollar
Read More »
Whatever you do, your business's industry is constantly changing and evolving. By learning something new about your field, you can stay ahead of your competition.
Whatever you do, your business's industry is constantly changing and evolving. By learning something new about your field, you can stay ahead of your competition.
Section: Features, February 2008
Tags: education,
cross training,
online universities,
marketing,
advertising,
sales,
selling
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Toss out those old signs and 1970s decor. With a few simple touches, you could completely reinvent your business in 2008.
Toss out those old signs and 1970s decor. With a few simple touches, you could completely reinvent your business in 2008.
Section: Features, February 2008
Tags: business,
makeover,
appeal,
advertise,
promote,
traffic,
loss prevention,
business makeover,
signage,
marketing,
advertising,
sales,
retail
Read More »
Employing a few simple practices can often make the difference of several thousands of dollars per year. Are you spending more money than you need to?
Employing a few simple practices can often make the difference of several thousands of dollars per year. Are you spending more money than you need to?
Section: Features, February 2008
Tags: save money,
business,
advertising,
green,
energystar,
small business discounts,
Eric Swanson Bowmaker,
money,
finance,
accounting
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Web marketing isn't just about buying ads anymore. Learn how social networking and blogging can bring the world to your doorstep.
Web marketing isn't just about buying ads anymore. Learn how social networking and blogging can bring the world to your doorstep.
Section: Features, February 2008
Tags: web2.0,
social networking,
blogging,
digg,
wordpress,
advertising,
marketing,
sales,
networking,
internet,
web
Read More »
By having a professional logo, your company can make that all-important first impression.
In the business world, first impressions are important. Companies spend millions designing their showrooms to be comfortable, clean, and eye-appealing for customers. They have training and dress codes for employees to make sure customers have a good experience with the company. Even websites and advertisements are designed to make the company look good—all to make a good first impression.
Section: Features, Summer 2007
Tags: logo,
business,
marketing,
advertising,
resources
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The Super Bowl isn’t the only time of year to catch unforgettable commercials—some of the most memorable moments in television advertising come from small business commercials aired in local markets every day. Learn how these ad campaigns led to a major boost in business and name recognition for these companies.
Some of the most effective television advertising is created by local businesses! We profile some of the most unforgettable commercials on the air.
Section: Features, July/August 2008
Tags: commercials,
Empire,
Clinton,
Portis,
Antwaan,
Moss,
Campbell,
television,
Ferrari,
Easterns,
BPR,
Waldinger,
Jolly,
Rancher,
Alaska,
cheap,
advertising,
Mattress,
Brewers,
Sausage,
Klement's,
Brown,
Cleveland,
furniture
Read More »
You don’t have to break the bank to make your business stand out from the competition.
You may have a small wallet, but you can still advertise big. Our experts provide you with tips to get your name out there and surpass your competition.
Section: Features, July/August 2008
Tags: advertising,
budget,
marketing,
Strauss,
Egelhoff,
investment,
money,
Gordon
Read More »
It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.
Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.
Section: Features, July/August 2008
Tags: branding,
advertising,
logo,
name,
Logoworks,
Ducoff,
Gilman,
Strategies,
McDonald's,
customers,
product,
brand,
image,
Marsh,
Roach,
quality
Read More »
The top small—and almost free—ways to leave a big impact on your customers.
It's the little things that count! We provide some of the most effective ways to leave a lasting impression on your customers.
Section: Features, July/August 2008
Tags: American,
stand,
customer,
culture,
impact,
environment,
image,
positive,
greeting,
service,
loyal,
reward,
name,
advertising
Read More »
Keep your ads on the up-and-up by following the FTC rules.
Truth in advertising is more important than ever before. Here's how to keep your business accountable.
Section: Best Practices, July/August 2008
Tags: truth,
advertising,
claims,
ads,
FDA,
false,
advertisement,
disclaimers,
FTC,
unfair,
deceptive,
scientific,
money,
guarantees,
customers
Read More »
