You Get What You Pay For

How I learned this important lesson ... the hard way.

"You don't pay the price for success; you enjoy the benefits of success." I’ll never forget first learning the all important difference between price and cost at nine years old. It impacted my life and the decisions I made for the next 30 years. You see, all I wanted for my birthday in August 1974 was a brand new red Schwinn bicycle—a “Sting-Ray.”