Topics related to: branding
It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.
It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.
Section: Letter From The Editor, 2008 July/August
Tags: McDonald's,
TV,
branding,
brand,
Empire,
advertising,
commercial,
Donuts
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Look at these five essential areas when branding.
Ed Roach of the Branding Experts shares the branding process he does with companies that hire him.
Section: Other, 2008 July/August
Tags: image,
advertising,
Roach,
branding,
brand
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It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.
Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.
Section: Features, 2008 July/August
Tags: name,
quality,
Gilman,
image,
Logoworks,
customers,
Roach,
advertising,
Strategies,
product,
logo,
Ducoff,
branding,
McDonald's,
Marsh,
brand
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Stay ahead of the competition by tweaking your brand.
When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.
Section: Other, 2008 July/August
Tags: customers,
name,
advertising,
brand,
Logoworks,
image,
Marsh,
logo,
branding
Read More »
