Topics related to: customers
Stay ahead of the competition by tweaking your brand.
When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.
Section: Other, 2008 July/August
Tags: customers,
name,
advertising,
brand,
Logoworks,
image,
Marsh,
logo,
branding
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For many businesses, the only way to stand out is by creating a unique experience for their customers.
Attention to the little things sends a big message to your customers. Here's how to create a positive experience that leads to customer loyalty.
Section: Features, 2008 Sep/Oct
Tags: customers,
Tisch,
details,
CSR,
Gedney,
communication,
Customer service,
relationships,
experience
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Capitalize on the new trend and get the word out about your business.
Social shopping networks let customers rate and review your products and services, making an even bigger name for your business.
Section: Best Technology, 2008 July/August
Tags: kaboodle,
social,
Topo,
review,
productwiki,
WineGlobe,
ThisNext,
Oprah,
Rekhi,
Stylehive,
customers,
networks,
rate,
etsy,
shopping,
Kump,
free,
blog,
site,
simple
Read More »
Growing your business requires an ongoing effort to bring new customers to your door.
Growing your business requires an ongoing effort to bring new customers to your door.
Section: Features, 2009 Sept/Oct
Tags: small business,
customers,
business,
how-to,
web page,
opportunity
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In today’s technology-laden world, it’s easy to get caught up in over-automation. Keep your customer experience personal by following these tips.
While you can't be there to answer the phone at your business 24/7, you can make sure your phone system is customer friendly.
Section: Best Things to Avoid, 2008 Sep/Oct
Tags: message,
technology,
answering,
customers,
connection,
human,
CSPS,
phone
Read More »
There are ways to turn even your most difficult customers into raving fans.
Virtually all small business owners will, sooner or later, encounter customers who prove troublesome. Learn how to keep your cool when customers get hot.
Section: Features, 2008 Sep/Oct
Tags: etiquette,
customers,
conversation,
difficult,
relationships,
emotions,
customer service,
frustrated,
angry
Read More »
Keep your ads on the up-and-up by following the FTC rules.
Truth in advertising is more important than ever before. Here's how to keep your business accountable.
Section: Best Practices, 2008 July/August
Tags: advertising,
advertisement,
deceptive,
claims,
ads,
customers,
truth,
guarantees,
FDA,
false,
unfair,
FTC,
disclaimers,
money,
scientific
Read More »
It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.
Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.
Section: Features, 2008 July/August
Tags: name,
quality,
Gilman,
image,
Logoworks,
customers,
Roach,
advertising,
Strategies,
product,
logo,
Ducoff,
branding,
McDonald's,
Marsh,
brand
Read More »
In order to keep up with the competition, you have to find other areas besides price, where you can gain an edge.
To gain an edge, you have to compete on more than just price.
Section: Best Things to Avoid, 2009 May/June
Tags: small business,
compete,
customers,
cost,
price,
income
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Knowing the demographics, influences, and ways to reach each generation within your target market could prove beneficial to your bottom line.
Do you serve ALL of your customers? Knowing how to market to various generations could be key to your success.
Section: Features, 2009 Jan/Feb
Tags: WWII,
baby boomers,
finances,
Gen Y,
customers,
Gen X,
age,
Stein,
millenials,
target,
generations,
marketing
Read More »
One of the challenges for entrepreneurs is getting clients to pay you on time. Here's some advice about how to collect the money that you're owed.
One of the challenges for entrepreneurs is getting clients to pay you on time. Here's some advice about how to collect the money that you're owed.
Section: Best Practices, 2009 Nov/Dec
Tags: money,
debt,
entrepreneurs,
clients,
legal,
customers,
NFIB,
bills,
small business owner
Read More »
You can’t please every customer all of the time. But you can take action and make sure the unhappy ones don’t hurt your business with negative word-of-mouth. By Cheryl Sowa
You can’t please every customer all of the time. But you can take action and make sure the unhappy ones don’t hurt your business with negative word-of-mouth.
Section: Features, 2009 July/August
Tags: negative word-of-mouth,
small business,
TARP,
unhappy,
customers
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For most businesses, the Internet is a place to communicate with customers, advertise with banner or text ads, and a place to sell products and services. With the rise of Web 2.0 and the growth of social media, however, many companies are discovering whole new ways of taking advantage of what the Internet has to offer. One strategy is to use online communities to maximize the Web’s potential benefit for your business.
In order to fully tap into your customer base, you need to combine community and commerce. Creating an online community can bring more visitors to your website.
Section: Features, 2008 Nov/Dec
Tags: online community,
SEO,
customers,
website,
Internet,
Technology,
marketing
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Ways to spark up your website
Ways to spark up your website
Section: Features, 2009 Nov/Dec
Tags: online,
spark,
presence,
interact,
computer,
business,
website,
competition,
customers,
engage
Read More »
