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Step by Step

Look at these five essential areas when branding.

Ed Roach of the Branding Experts shares the branding process he does with companies that hire him.


Section: Other, 2008 July/August
Tags: image, advertising, Roach, branding, brand Read More »

Build Up The Buzz

The top small—and almost free—ways to leave a big impact on your customers.

It's the little things that count! We provide some of the most effective ways to leave a lasting impression on your customers.


Section: Features, 2008 July/August
Tags: greeting, reward, image, customer, culture, advertising, name, loyal, environment, positive, service, American, impact, stand Read More »

Branding Your Business

It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.

Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.


Section: Features, 2008 July/August
Tags: name, quality, Gilman, image, Logoworks, customers, Roach, advertising, Strategies, product, logo, Ducoff, branding, McDonald's, Marsh, brand Read More »

Revamp Your Brand

Stay ahead of the competition by tweaking your brand.

When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.


Section: Other, 2008 July/August
Tags: customers, name, advertising, brand, Logoworks, image, Marsh, logo, branding Read More »