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Topics related to: logo

Branding Your Business

It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.

Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.


Section: Features, 2008 July/August
Tags: name, quality, Gilman, image, Logoworks, customers, Roach, advertising, Strategies, product, logo, Ducoff, branding, McDonald's, Marsh, brand Read More »

Choosing the Right Logo Can Give Your Business a Jumpstart

By having a professional logo, your company can make that all-important first impression.

In the business world, first impressions are important. Companies spend millions designing their showrooms to be comfortable, clean, and eye-appealing for customers. They have training and dress codes for employees to make sure customers have a good experience with the company. Even websites and advertisements are designed to make the company look good—all to make a good first impression.


Section: Features, 2007 Summer
Tags: resources, business, advertising, marketing, logo Read More »

Revamp Your Brand

Stay ahead of the competition by tweaking your brand.

When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.


Section: Other, 2008 July/August
Tags: customers, name, advertising, brand, Logoworks, image, Marsh, logo, branding Read More »