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Topics related to: product

Top 10 Sales Blunders

Even the most seasoned professional makes mistakes from time to time. If you avoid these common sales killers, you'll increase the likelihood of closing the deal.

Even the most seasoned professional makes mistakes from time to time. If you avoid these common sales killers, you'll increase the likelihood of closing the deal.


Section: Features, 2009 Sept/Oct
Tags: close, politics, sales mistakes, pitch, product, connections, problems, small business, appearance, sales Read More »

Branding Your Business

It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.

Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.


Section: Features, 2008 July/August
Tags: name, quality, Gilman, image, Logoworks, customers, Roach, advertising, Strategies, product, logo, Ducoff, branding, McDonald's, Marsh, brand Read More »

Unconventional Inventions

Quirky creations led to success for these entrepreneurs.

Necessity is the mother of invention! Learn how Shawna Ellsworth, Michelle Watters and Brooks Lambert found a need and filled it with their quirky, but profitable, creations.


Section: Best Entrepreneurs, 2008 July/August
Tags: marketing, creation, inventors, quirky, patent, Lambert, invention, FlapArt, Watters, Tassi, book, Arizona, Beerbelly, QVC, Ellsworth, product Read More »