Topics related to: quality
It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.
Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.
Section: Features, 2008 July/August
Tags: name,
quality,
Gilman,
image,
Logoworks,
customers,
Roach,
advertising,
Strategies,
product,
logo,
Ducoff,
branding,
McDonald's,
Marsh,
brand
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Although it may seem impossible to reduce operating expenses without reducing quality, the two can coexist.
There are ways to cut operating expenses without decreasing product quality, customer service or marketing.
Section: Best Things to Avoid, 2009 Jan/Feb
Tags: customer service,
marketing,
budget,
finances,
cost,
quality
Read More »
