New Year, New Possibilities

Time to refresh, reinvigorate, restore, and revitalize your small business.

It’s a new year. Time to refresh, reinvigorate, restore, and revitalize your small business. A change in the calendar year also brings with it new possibilities, new ideas, new suggestion, and a renewed pledge from America’s Best to make this magazine your top information source for everything related to your small business.

One way to reinvigorate your business is to set new goals for your business for the coming year and outline how you plan to see them through.

In this first issue of 2009, we give you 10 Resolutions to apply to your business throughout the year, which will help you increase your business’s success. Whether you use ours or make your own, now is the perfect time to make a list of things you can do to help grow your business in the coming year. New Year’s resolutions are like anything else – you get out of them what you put in.

We also take a look at 10 Ways to Make More Money at your small business and the NFL Emerging Business Program, designed to provide local minority- and woman-owned small businesses the opportunity to participate in the Super Bowl procurement process.

But New Year’s resolutions are just one way to revitalize your business; another is marketing efficiently by knowing who your target market is. In our Generational Marketing feature starting on page 44, we talk to Linda P. Morton, creator of the Strategic Marketing Segmentation process about the Cross Generational Challenge of reaching everybody from Gen Y to retirees and what this means for small business owners. We also talk to Susan Weinschenk, Chief of Technical Staff for Human Factors International, Inc. about the characteristics of the various generations and how they think.

Many things about the magazine will change in the new year. You’ll notice changes in our look as we attempt to both modernize and define our personality. There are things that I would like to do better this year. We plan to focus more on communicating with you, our readers and finding out what’s important to you and to improve the quality of our website.

As we work harder to serve our readers and advertisers in the coming months, we also want to thank you again for your support this past year. I look forward to getting to know you even better in 2009. Feel free to contact me at and let me know if there are things you would like to see or things we can do better.

Is this topic relevant to your small business? Discover more for FREE through our print version.

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