business name is the most basic intellectual property asset you have.
It could also be the most important. Your business' reputation is tied
up with its name so you don't want somebody else trading on it.
sure someone else doesn't have whatever name you come up with. First,
check your phone books. If you don't see it, go to your county clerk's
office. They have on file all the business names in your area.
states require a DBA (doing business as) registration. You can do this
at the county clerk's office. Some clerks, for a charge, place your DBA
in the local paper for you. Most banks also won't cash your checks if
you haven't registered your business name.
can also get legal protection if you register the name as a trade mark
with the United States Patent and Trademark Office. " A trademark is a
word, phrase, symbol or design, or a combination of words, phrases,
symbols or designs, that identifies and distinguishes the source of the
goods of one party from those of another."
name that you select for your company must be distinctive to receive
trademark protection. Common words or phrases that are not inherently
distinctive are not offered trademark protection. Examples of names
that would not be eligible for protection are:
Quick Auto Repair
having a trade mark doesn't give you an automatic right to a domain
name incorporating your trade mark. Someone may have already registered
the domain name you want for the same or different goods and services.
But you may be able to take legal action if you think:
someone is using a domain name to pass off their goods and services as yours
someone has taken out your trade mark as a domain name just to sell it back to you
additional information on trademarks and applying for a trademark visit
the United States Patent and Trademark office at http://www.uspto.gov.
we would suggest that you contact your nearest Small Business
Administration Office (SBA) for further advice and assistance in
selecting your company name. The SBA was established to assist, aid and
protect the interest of small business. Logon to http://www.sba.gov to
locate an office near you.