Maximizing the Value of Your Internet Listing
Posted by Mount Prospect Chamber of Commerce on Monday, June 1, 2009
Most businesses realize little benefits from the Internet, because the search engines (Google, Yahoo, etc.) list smaller or more local businesses far down in their “search” categories. As a result, people looking for such businesses can’t find them or get tired or looking through hundreds or thousands of listings. Well-known companies can appear on the first pages of a search category as “Organic” listings. Search engines also offer, for a price, “Sponsored” listings.
Expensive Options
Search engine “Optimization” has been used to improve an Organic ranking, but this can be very expensive and not always effective. “Pay-per-Click” sponsored listings can also be very expensive because of having to “bid” for a high ranking. Even having a monthly budget for this can show minimal results, because other businesses can be bidding for a higher ranking.
A New Option for Businesses
Within the past year, Beyond Commerce, Inc. has introduced a new option for businesses wanting to maximize their Internet rankings, named LocalAdLink. It has negotiated with some 100 “third party” sites – search engines, like Google, Yahoo, Ask, etc. – to buy Sponsored listings, which are in-turn sold for a low, flat fee per month. Furthermore, the listings are localized for zip codes, “geo-targeting” the highest potential customers of a business.
Other Features and Benefits
A LocalAdLink listing connects to a billboard page which includes info on the business and its products/services, a map showing the business location, coupons and even a video, along with a link to the company’s website. For a fraction of the cost of other options businesses can realize a localized and higher ranking in their search category.
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For more information contact: Fred Broviak, BROVIAK COMMUNICATIONS, 847-394-5450 or brovcom@aol.com
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The Mount Prospect Chamber of Commerce - Our mission is to promote, support and assist the local business community through effective communication and quality services. Visit us online at www.mountprospectchamber.org.
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