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Articles related to: brand


Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Start Up Questions: Legal Issues

The Small Business tips today discuss legal issues when starting a small business.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Women

The Small Business tips today discuss women as a target audience.

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Cheryl Sowa
Cheryl Sowa

Avoiding Negative Publicity: The Do's and Don'ts of Advertising

Recently, a rejected advertisement found its way onto the Internet, stirring up controversy throughout America. What can businesses do to prevent this awful situation?

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Charles M Cooper
Charles M Cooper

Brand Alchemy: Turning Lead into Gold

Brand is identity, whether you are a small printing business or Spider-Man. Marvel Studios and others who make superhero movies have rediscovered that their brand is everything--and it shows. See how the lessons they learned can help your super business.

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Charles M Cooper
Charles M Cooper

The Power of Your Brand: A Public Relations Morality Tale

It is nothing new to say that you need to protect the image of your brand, but 23 years ago that lesson was driven home with uncommon power—and violence—by the debacle that was New Coke.

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