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Cheryl Sowa
Cheryl Sowa

The 411 on Target Audiences

Target audiences are crucial for every marketing campaign. Learn what target audiences are, why they are important, and how to define them to find success in your next campaign.

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Cheryl Sowa
Cheryl Sowa

"Vacation, All I Ever Wanted..." Or Is It?

Very rarely does the opportunity arise for small business owners to take a few days off and escape for a great vacation, but when it does, it should be stress and worry free. Here are some tips on how to handle vacations as a small business owner.

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