Small Business BlogABC Small Business Blog - News, reviews, and opinions from ABC's editors

Articles related to: generation


Cheryl Sowa
Cheryl Sowa

6 Rules of Marketing to Generation X

Combining unique preferences, resentment and rebellious tendencies, and elaborate priorities, marketing to Generation X is quite a difficult task. Here are 6 rules of marketing to Generation X.

Read Full Story »

Kim Fenolio
Kim Fenolio

Small Biz Tip: Generation X: Marketing via Mainstream Media

These small business tips cover how to market to Generation X using mainstream media.

Read Full Story »

Cheryl Sowa
Cheryl Sowa

Top 7 Ways to Market to Baby Boomers

This unique group of individuals have specific habits that define their generation. Find out how to effectively market to the largest generation in America, Baby Boomers.

Read Full Story »

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Social Media

The Small Business tips today discuss marketing to Baby Boomers via social media.

Read Full Story »

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Generation X

The Small Business tips today discuss Generation X (currently late 20s - early 40s).

Read Full Story »

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Baby Boomers

The Small Business tips today discuss dissecting various target audiences, specifically Baby Boomers (those born between 1945 and 1960).

Read Full Story »