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Charles M Cooper

LifeLock Founder Learns a Lesson in Marketing

Lessons that arise from marketing mistakes can have severe and often unforeseen consequences. LifeLock, the folks that promise you that your identity cannot be stolen while using their service, and their founder, are learning such a lesson.

Tags: marketing, lifelock

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Posted: 5/22/2008 | Comments (0)

Lynn

Money Saving Tips for Hitting the Road

In addition to small business owners that may have a small fleet of company vehicles, vacationers will soon feel the crunch at the gas pump this Memorial Day weekend. Here are some tips for minimizing the strain on your wallet.

Tags: gas, money, save, small business

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Posted: 5/21/2008 | Comments (22)

Dave Cosper

Free Webinar – Protect Your Business from Online Fraud

Do you process credit cards at your place of business? If so, what steps have you taken to safeguard your transaction data? If your answer begins with Norton and ends with Antivirus, you are probably like thousands of others who don’t know squat about the subject.

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Posted: 5/20/2008 | Comments (0)

Charles M Cooper

Great News on the Scam Front

We've had some great news today in the fight against the scam artists. May 19, 2008, saw 38 people in 5 countries indicted for a Romanian-based phishing scam that was part of a global crime ring. Read about the bust and the scam they were perpetrating.

Tags: email, scam, 419, nigerian

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Posted: 5/19/2008 | Comments (4)

Charles M Cooper

The Housing Crisis and Home Business

Given the number of American entrepreneurs who run their businesses from a home office, the current problems in the housing market could have a major impact on American small business. How big is the problem and what is the current crop of presidential hopefuls planning to do about it? We have some answers.

Tags: housing crisis

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Posted: 5/16/2008 | Comments (0)

Charles M Cooper

Does the Industry Really Want to End Computer Virus Attacks?

Antiviral solutions work in much the same way as medicinal vaccines: They only work on older, known viruses. However, the real hazard comes from the new, unknown viruses that are being released today. Where is the antiviral solution for these? Lucky for you, we found it. An idea so simple that with the dominance of traditional security solutions we had to ask, Does the industry really want to end computer virus attacks?

Tags: computer virus, internet

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Posted: 5/13/2008 | Comments (32)

Charles M Cooper

Going Lean: Increasing Productivity and Profits for SMB Manufacturers

Back in the ‘80s and ‘90s, going lean (also known as cutting the fat, downsizing, rightsizing, getting competitive and any number of other pathetic euphemisms) meant getting rid of that which companies claim are their most important resource: people. However, today, for small and medium sized business manufacturers, going lean means applying best practices and technology to increase productivity and profits without adding to your workforce.

Tags: going lean, downsizing

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Posted: 5/12/2008 | Comments (1)

Charles M Cooper

Who’s Responsible for IT Security Breaches?

In spite of all the nifty security technology protecting networks and individual computers, there is still a serious breach in most IT operations--the human factor. In fact, 60% of the data losses in 2006 were due to human error. Read further to learn how to protect yourself and your company.

Tags: it, security

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Posted: 5/9/2008 | Comments (0)

Charles M Cooper

Worker’s Compensation: Making it Work for Your Small Business

Worker's Compensation insurance can be complex and confusing for many small business owners. In fact, a sizable number of them are not really sure what they are paying for. Here are some the basic things you need to know--and questions you need to ask--to get the most out of Worker's Compensation for you and your employees.

Tags: workers compensation

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Posted: 5/7/2008 | Comments (0)

Lisa Doyle

The Employee Difference

Anyone who has ever set foot in a warehouse store knows that as soon as you walk in, you’re greeted by huge, plasma screen TVs, camera displays and computers. So one might assume that these businesses sell a ton of these products to every shopper, right? Well, maybe not.

Tags: employees

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Posted: 5/6/2008 | Comments (1)

Charles M Cooper

The More the Merrier: Affiliate Marketing

When you think about online marketing, what comes to mind? Search engine optimization or e-mail marketing are probably at the top of the list, but there is something else in the marketing arsenal that you may be overlooking: Affiliate marketing.

Tags: affiliate, internet

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Posted: 5/6/2008 | Comments (1)

Dave Cosper

Rebate Checks on the Way: Be Prepared

Rebate checks from the IRS are on their way. Are you prepared? Most retailers are eyeing these rebates as a way of boosting their sales, and many already have plans to offer special targeted sales to get shoppers to spend the cash at their stores.

Tags: rebate check, stimulis, irs

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Posted: 5/5/2008 | Comments (6)

Charles M Cooper

The Secret to Success in Business and in Everything Else

What does it mean to be a success? If you actually can define it, how do you reach success? Is there a formula you can use or is there something else that can put you on the right path to your dreams?

Tags: success, setting goals, risks

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Posted: 5/2/2008 | Comments (0)

Charles M Cooper

Embrace Customer Satisfaction

How can a small retailer maintain a thriving customer base even with higher prices and a narrower selection? By making sure the customer experience is the best they can offer. Here is a great way to figure out if you are on the right track to doing just that.

Tags: customer satisfaction, ccsr

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Posted: 5/1/2008 | Comments (0)

Charles M Cooper

Nigeria or Bust Part III: Fend off the Scam and Track down the Scammer

In Part III of the Nigerian Scam series, read the latest correspondence and learn not only how to spot the threat but also how you can protect yourself.

Tags: email, scam, 419, nigerian

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Posted: 5/1/2008 | Comments (6)