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Kim Fenolio
Kim Fenolio

Small Biz Tip: Newspaper Advertising

Small Business tips that address the fact that 57% of adults in the U.S. read a newspaper daily and how to take advantage of this advertising means.

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Charles M Cooper
Charles M Cooper

The New Language of Global Warming

With the way that economic and environmental issues are so powerfully linked together by this administration and this Congress, not to mention the way the issue of global warming is being reexamined and treated with growing skepticism, its no wonder that the environmental movement is coming out with a whole new lexicon to describe global warming and the economy-killing cap-and-trade energy taxes they want to impose to fight it.

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Charles M Cooper
Charles M Cooper

Franchise Decisions: Do You Honor Corporate Specials or Not?

When you own a franchise, you are generally free to ignore corporate promotions. That is the letter of the law. The question is, should you?

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Advertising via Social Networks

These Small Business tips give the base on how to use social networking to market and advertise your business.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Placing Internet Advertisements

Are you interested in running internet ads? You should be! Cheap & flexible. Within are some Small Business tips on what you need to know to get started.

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Charles M Cooper
Charles M Cooper

US vs. Them in the Chrysler Bankruptcy

Chrysler is entering bankruptcy, which—along with its wayward big brother GM—it should have done a long time and billions of wasted dollars ago. That is the good news. The bad news, and a troubling glimpse into how the President sees capitalists, is that he has decided that those investors who didn’t like the deal he and his car czar were offering are nothing more than speculators.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Online Marketing: Creating an Email Newsletter

Small Business tips that teach you how to start an email newsletter the right way.

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Charles M Cooper
Charles M Cooper

The Swine Flu and Your Business

Someone once called schools “cesspools of disease” for the ease with which sickness can be passed from one student to another. Well, the same goes for the typical office, especially when it comes to something like the current swine flu. Here are some ideas on how to keep your employees, your workplace and yourself safe.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Online Marketing with Your Website and SEO

Small Business tips about your first step in online marketing: making sure you can be found through search engine optimization (SEO)

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Charles M Cooper
Charles M Cooper

When the FDIC Sells Your Loan

The FDIC is getting into the practice of bundling bad loans and selling them for pennies on the dollar. The question is, what can you expect if that happens to you and, more to the point, what can you do about it?

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Telephone Marketing

Small Business tips that show you how telemarketing doesn't need to be that horrible stigma of "all bad". It is what you make it and is a valuable marketing tool!

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Charles M Cooper
Charles M Cooper

Energy Saving This Year Could Lead to Tax Savings Next Year

The American Recovery and Reinvestment (ARRA) of 2009—The Stimulus Package—contains a number of new or expanded tax benefits on expenditures to reduce energy use or create new energy sources. The IRS is encouraging individuals and businesses to see whether they are eligible for any of these new energy tax provisions.

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Charles M Cooper
Charles M Cooper

The Myth of “Green” Jobs

Going green is a very good thing; there is no question of that. Being eco-conscious is both responsible and can be lucrative as well. In fact, the Obama Administration is always talking about the coming “green” economy, which is to have all sorts of great jobs, business opportunities, collective benefits and so on. Sounds great, right? Problem is, it might not work.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Marketing with Radio and Television

Small Business advice about the expense and exposure of marketing on television and the radio.

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Charles M Cooper
Charles M Cooper

The Lessons of New Coke: Protect Your Brand

Today is the anniversary of what is, perhaps, the worst branding, marketing and public relations disaster since the Hindenburg—New Coke. It was 24 years ago today that the Coca-Cola decided to “improve” on an iconic American brand and began to learn a powerful lesson that would make them regret their decision. I wrote about this a year ago, but the lessons haven’t changed and so, on this anniversary, perhaps it is time to revisit the story of New Coke.

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