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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Women

The Small Business tips today discuss women as a target audience.

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Cheryl Sowa
Cheryl Sowa

The 411 on Target Audiences

Target audiences are crucial for every marketing campaign. Learn what target audiences are, why they are important, and how to define them to find success in your next campaign.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Men

The Small Business tips today discuss men as a target audience.

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Cheryl Sowa
Cheryl Sowa

Ho Ho Hold the Holiday Perks

The economic crunch has caused many small businesses to change their holiday festivities, including parties and gifts.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Generation Y

The Small Business tips today discuss Generation Y (those in their 20s and younger).

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Generation X

The Small Business tips today discuss Generation X (currently late 20s - early 40s).

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Baby Boomers

The Small Business tips today discuss dissecting various target audiences, specifically Baby Boomers (those born between 1945 and 1960).

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Human Resources: Hiring for Sales

The Small Business tips today discuss how to hire employees for sales.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Human Resources: Performance Reviews

The Small Business tips today discuss how to conduct performance reviews.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Human Resources: Hiring Quality People

The Small Business tips today discuss how to ensure you hire quality people.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Human Resources: Publicizing Job Openings

The Small Business tips today discuss publicizing job openings.

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Cheryl Sowa
Cheryl Sowa

Tis the Season....Already

It seems every year retailers move the holiday season up towards the middle of November. Is this a good idea or not? How should you prepare? Here are a few ideas on how to get your small business into the holiday mode.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Human Resources: Hiring Practices

The Small Business tips today discuss proper hiring practices.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Holiday Marketing: Customer Service

The Small Business tips today discuss the importance of customer service in your holiday marketing.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Holiday Marketing: Sales Strategies

The Small Business tips today discuss different sales strategies for marketing for the holidays.

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