Small Business BlogWhat's New at ABC

Cheryl Sowa
Cheryl Sowa

Top 7 Ways to Market to Baby Boomers

This unique group of individuals have specific habits that define their generation. Find out how to effectively market to the largest generation in America, Baby Boomers.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation X: Marketing via Social Media

The Small Business tips today discuss marketing to Generation X via social media.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Print Media

The Small Business tips today discuss marketing to Baby Boomers via print media.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Baby Boomers: Marketing with Website Banner Ads

The Small Business tips today discuss marketing to Baby Boomers with website banner ads.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Exploring New Options

The Small Business tips today discuss marketing to Baby Boomers via exploring new options.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Mainstream Media

The Small Business tips today discuss marketing to Baby Boomers via mainstream media.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Social Media

The Small Business tips today discuss marketing to Baby Boomers via social media.

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Cheryl Sowa
Cheryl Sowa

Overview of General Target Audiences

Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Women

The Small Business tips today discuss women as a target audience.

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Cheryl Sowa
Cheryl Sowa

The 411 on Target Audiences

Target audiences are crucial for every marketing campaign. Learn what target audiences are, why they are important, and how to define them to find success in your next campaign.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Men

The Small Business tips today discuss men as a target audience.

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Cheryl Sowa
Cheryl Sowa

Ho Ho Hold the Holiday Perks

The economic crunch has caused many small businesses to change their holiday festivities, including parties and gifts.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Generation Y

The Small Business tips today discuss Generation Y (those in their 20s and younger).

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Generation X

The Small Business tips today discuss Generation X (currently late 20s - early 40s).

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Target Audiences: Baby Boomers

The Small Business tips today discuss dissecting various target audiences, specifically Baby Boomers (those born between 1945 and 1960).

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