Small Business BlogABC Small Business Blog - News, reviews, and opinions from ABC's editors

Cheryl Sowa
Cheryl Sowa

It's Here! The Nexus One Google Phone

Christmas came on January 5, 2010 this year for thousands of Google addicts like myself. The launch of Google's hosted web store and new Nexus One phone is FINALLY here!

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Cheryl Sowa
Cheryl Sowa

Five Ways to Survive the Holiday Season

With all the stress that unfortunately comes with the holidays, there are a a few tricks that can be done to help you survive the season.

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Cheryl Sowa
Cheryl Sowa

6 Rules of Marketing to Generation X

Combining unique preferences, resentment and rebellious tendencies, and elaborate priorities, marketing to Generation X is quite a difficult task. Here are 6 rules of marketing to Generation X.

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Cheryl Sowa
Cheryl Sowa

Top 7 Ways to Market to Baby Boomers

This unique group of individuals have specific habits that define their generation. Find out how to effectively market to the largest generation in America, Baby Boomers.

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Cheryl Sowa
Cheryl Sowa

Overview of General Target Audiences

Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.

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Cheryl Sowa
Cheryl Sowa

The 411 on Target Audiences

Target audiences are crucial for every marketing campaign. Learn what target audiences are, why they are important, and how to define them to find success in your next campaign.

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Cheryl Sowa
Cheryl Sowa

Ho Ho Hold the Holiday Perks

The economic crunch has caused many small businesses to change their holiday festivities, including parties and gifts.

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Cheryl Sowa
Cheryl Sowa

Tis the Season....Already

It seems every year retailers move the holiday season up towards the middle of November. Is this a good idea or not? How should you prepare? Here are a few ideas on how to get your small business into the holiday mode.

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Kim Fenolio
Kim Fenolio

140 Characters and 15 Minutes: Tips, Tricks and Advice

Our social media expert Kim Fenolio was invited to speak at the 140 Character's Conference in LA, the largest Twitter conference of the year. She was one of 140 people asked to explain how Twitter is revolutionizing communication within small business. Watch the video to learn some useful tips for your business.

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Cheryl Sowa
Cheryl Sowa

Do You Have What It Takes To Network?

The traditional ways of networking with a simple business card are long gone. Now, you need to step up your game to be a networking all-star. Do you have what it takes?

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Kim Fenolio
Kim Fenolio

140 Characters and We Have One

Kim is speaking at a conference this week where she's going to talk about how Facebook and Twitter (social media) are helping your business in the current state of the world and economy.

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Cheryl Sowa
Cheryl Sowa

Customer Service and the Internet

It is no surprise that great customer service is essential to having a successful business. In the age of the Internet, customer service means having to change some of your customer service policies and actions to ensure positive feedback on the World Wide Web.

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Cheryl Sowa
Cheryl Sowa

"Vacation, All I Ever Wanted..." Or Is It?

Very rarely does the opportunity arise for small business owners to take a few days off and escape for a great vacation, but when it does, it should be stress and worry free. Here are some tips on how to handle vacations as a small business owner.

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Cheryl Sowa
Cheryl Sowa

Keeping Emotions in Control

Emotions play a major part of owning a small business. Happiness, joy, frustration, anger, and fear all come into play, especially for the small business owner. How should you handle these emotions? What can you do to prevent meltdowns?

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Cheryl Sowa
Cheryl Sowa

The Big Debate: Mac vs. PC

It has been debated for years: Mac or PC? Each has their benefits and drawbacks, but what is the best option for small business owners?

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