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Cheryl Sowa
Cheryl Sowa

Banks Pull Another $1 Billion From Small Business Lending

The nation's biggest banks cut their collective small business lending balance by another $1 billion in November, according to a Treasury report released late Friday. The drop marked the seventh straight month of declines. Also, 21st Century Career Development, new laws protecting gay and transgendered workers in 2010, targeting local audiences, buy-local campaigns, Google Place Pages, and much more.


Tags: small business, abc, career development, michelle obama, first lady, work/life balance, main street, business plans, law, legal, gay, transgender, 2010, feds, fuel economy, banks, $1 billion, small business lending, google, place pages, technology, gadgets, entrepreneurs, dell, hewlett packard, local audience, online, target, buy-local, campaigns, holiday sales

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Posted: 1/19/2010 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

3 Resolutions for Your Small Business in 2010

With high hopes for the economy in 2010, contribute to your small business' hard work for success this year by abiding these three resolutions.


Tags: small business, progress, reviews, prioritize, wasting time, habits, procrastinating, 2010

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Posted: 1/13/2010 | Comments Comments (1)

Cheryl Sowa
Cheryl Sowa

A Jump Start for Stalled Small Business Lenders

A program to revive the secondary market for Small Business Administration 504 loans could unlock credit for companies trying to expand. Also, better retail displays, social media trend summary for 2009, getting the most out of work meetings, measuring employee engagement, how to receive blog comments, tax strategies for the newly-self employed, the benefits of using snail mail for marketing, and much more.


Tags: marketing, abc, small business, retail displays, direct marketing, chain, introduction, pitch, employee, engagement, meetings, informational, legal, law, pitcalls, 2010, taxes, strategies, gadets, technology, facebook, myspace, social media, sales targets, blog, comments, marketing, snail mail, us mail, digital media

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Posted: 1/13/2010 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Health Care Reform: House & Senate Bill Breakdowns

The House and Senate Health Care Bills are VERY different on very important issues that all Americans, especially small business owners, need to be aware of. Here is a simple breakdown of various topics in both the House and Senate health care bills, as well as some FAQ about what this means for small business owners.


Tags: health care, house, senate, bill, obama, legislation, faq, taxes, small business, penalties, cost, employer requirements, payroll, incentive, tax breaks, national reform, americans

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Posted: 1/7/2010 | Comments Comments (2)

Cheryl Sowa
Cheryl Sowa

It's Here! The Nexus One Google Phone

Christmas came on January 5, 2010 this year for thousands of Google addicts like myself. The launch of Google's hosted web store and new Nexus One phone is FINALLY here!


Tags: nexus one, google, google phone, iphone, android, phone, cell phone

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Posted: 1/6/2010 | Comments Comments (1)

Cheryl Sowa
Cheryl Sowa

Three Best Ways to Sell Excess Holiday Merchandise

Extra holiday merchandise left over? Find out ways to sell it. Also, communication blunders of 2009, what the 2010 holds for marketing, SEO, and social media, getting unstuck from debt, changing your customer loyalty, body language secrets for sales, and much more.


Tags: communication, 2009, clutter, opportunity, productivity, laid-off, workers, cheap, resources, working at home, home office, 2010, debt, business debt, mobile marketing, marketing trends, seo trends, small business, excess holiday merchadise, holiday, christmas, customer loyalty, economy, networking, body language, connection, business cards, customer service, trends, social media, email, email marketing, e-mail

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Posted: 1/5/2010 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Five Ways to Survive the Holiday Season

With all the stress that unfortunately comes with the holidays, there are a a few tricks that can be done to help you survive the season.


Tags: holiday, marketing, survival, fun, patience, customer service, listen, patient, flexibile

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Posted: 12/22/2009 | Comments Comments (1)

Cheryl Sowa
Cheryl Sowa

6 Rules of Marketing to Generation X

Combining unique preferences, resentment and rebellious tendencies, and elaborate priorities, marketing to Generation X is quite a difficult task. Here are 6 rules of marketing to Generation X.


Tags: marketing, generation x, gen x, needs, communication, advertising, resentment, rebellion, generation

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Posted: 12/22/2009 | Comments Comments (2)

Cheryl Sowa
Cheryl Sowa

Top 7 Ways to Market to Baby Boomers

This unique group of individuals have specific habits that define their generation. Find out how to effectively market to the largest generation in America, Baby Boomers.


Tags: baby boomers, small business, marketing, generation

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Posted: 12/15/2009 | Comments Comments (1)

Cheryl Sowa
Cheryl Sowa

Need to Teach Employees How to Break Out of Jail?

Employees may not always be the best workplace performers, but you may need to teach them how to break out of prison anyways. Also, 200 questions job candidates may ask your company, blogging lawsuits, social media checklist, 17 accounting software choices, breaking through the holiday marketing noise, PPC return rates, and much more.


Tags: small business, build a better business, enlightened, value, business owners, entreprenuers, jail, workplace performance, questions, job interview, candidiates, charity scams, scam, charity, holiday, blogging, lawsuits, search rankings, accounting, software, spreadsheet, technology, pcc, landing page, custom, design, small business, health care, relief, marketing, noise, big box, sales map, sales, social media, businesses, customers, tough questions, million-dollar idea

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Posted: 12/15/2009 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation X: Marketing via Social Media

The Small Business tips today discuss marketing to Generation X via social media.


Tags: small business, marketing, generation x, gen x, social media, facebook, twitter

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Posted: 12/14/2009 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Print Media

The Small Business tips today discuss marketing to Baby Boomers via print media.


Tags: small business, market, baby boomers, print advertising, newspaper, direct mailers, magazine

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Posted: 12/14/2009 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Exploring New Options

The Small Business tips today discuss marketing to Baby Boomers via exploring new options.


Tags: small business, baby boomers, marketing, new options, retirement, banner ads

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Posted: 12/10/2009 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Baby Boomers: Marketing via Mainstream Media

The Small Business tips today discuss marketing to Baby Boomers via mainstream media.


Tags: small business, baby boomers, mainstream media, tv, ads, mass media, news

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Posted: 12/8/2009 | Comments Comments (0)

Cheryl Sowa
Cheryl Sowa

Fending Off Empty Holiday Shelves

Small businesses are scrambling to stock their shelves for the 2009 holiday season. Also, the need for a small business community, writing an operations manual, the problem with greed, launching your website on schedule, how Disney wins repeat customers, the importance of video in small business marketing, opportunities on LinkedIn, and so much more.


Tags: small business, disaster protection, businessknowhow, associates, sales, customer service, stinks, bad customer service, empty holiday shelves, operations manual, greed, management, finances, money, linkedin, email newsletter, launch website, schedule, on time, clueless, long-term care, business marketing, video, disney, repeat customers

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Posted: 12/8/2009 | Comments Comments (0)

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