America's Best Companies Small Business Blog - Small Business Articles, Tips and Information

Small Business Blog

Cheryl Sowa

Small Biz Tip: Common Mistakes: Public Relations

The Small Business tips today discuss common public relations (PR) mistakes.

Tags: public relations, pr, hype, purpose, plan, press release, plan, campaign

Read Full Story »

Posted: 2/5/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Common Mistakes: Marketing

The Small Business tips today discuss common marketing mistakes.

Tags: small business, marketing, mistakes, call to action, contact information, message, sale

Read Full Story »

Posted: 2/4/2010 | Comments (0)

Cheryl Sowa

Novice Blunders

Are you a new small business owner? Many of the common problems novice entrepreneurs make can be easily avoided. We'll pick out the top five problems and analyze why they are an issue, and what can be done to prevent you from making the same mistakes.

Tags: small business, mistakes, entrepreneurs, business, finances

Read Full Story »

Posted: 2/4/2010 | Comments (0)

Cheryl Sowa

Suspicious Support: Wal-Mart's Failing Campaign in Chicago

Public relations, marketing, and getting the buzz out about a new location for your business is important. But how far is too far? One of America's Best Companies' biggest arch nemeses tries to post up in their headquarters, and are generating the buzz by creating an imaginary community group to gain the upper hand in a city struggle.

Tags: wal-mart, chicago, chamber of commerce, chicagoist, pr, kevin robinson, mini, campaign, failing, marketing, public relations

Read Full Story »

Posted: 2/4/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Common Mistakes: Social Media

The Small Business tips today discuss common social media mistakes.

Tags: small business, social media, follow, relationship, measurement, network, profile, campaign

Read Full Story »

Posted: 2/3/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Common Mistakes: SEO

The Small Business tips today discuss common SEO mistakes.

Tags: small business, seo, mistakes, content, usability, meta, keywords

Read Full Story »

Posted: 2/2/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Common Mistakes: Website

The Small Business tips today discuss common website mistakes.

Tags: mistakes, small business, website, contact info, maintenance, navigation, outdated information, broken links, computer, online, technology

Read Full Story »

Posted: 2/1/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Incentives, Instant Gratification, & Innovation

The Small Business tips today discuss marketing to Generation Y via incentives, instant gratification, & innovative new products.

Tags: generation y, yers, incentives, instant gratification, innovation, new products, connected, impulse purchasing, buy one get one half off, deals, savings, browse, free products

Read Full Story »

Posted: 1/29/2010 | Comments (0)

Cheryl Sowa

Don't Market to Generation Y

Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.

Tags: generation y, business, marketing, connections, cost, quality, experience, authentic, endorsed, friends, social media, apple, ipod, red bull

Read Full Story »

Posted: 1/29/2010 | Comments (1)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Word of Mouth

The Small Business tips today discuss marketing to Generation Y via word of mouth.

Tags: generation y, yers, experience, word of mouth, marketing, wom, product, service, social media

Read Full Story »

Posted: 1/29/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Print Media

The Small Business tips today discuss marketing to Generation Y via print media.

Tags: generation y, yers, ads, advertisement, newspapers, magazines, technology, computers, catchy, unique, celebrites, youth magazines

Read Full Story »

Posted: 1/28/2010 | Comments (2)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Mainstream Media

The Small Business tips today discuss marketing to Generation Y via mainstream media.

Tags: generation y, yers, gen y, celebrities, generations, movie theater, emotional connection, mtv, news, tv

Read Full Story »

Posted: 1/26/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Social Media

The Small Business tips today discuss marketing to Generation Y via social media.

Tags: generation y, gen y, yers, social media, facebook myspace, internet

Read Full Story »

Posted: 1/26/2010 | Comments (0)

Cheryl Sowa

3 Resolutions for Your Small Business in 2010

With high hopes for the economy in 2010, contribute to your small business' hard work for success this year by abiding these three resolutions.

Tags: small business, progress, reviews, prioritize, wasting time, habits, procrastinating, 2010

Read Full Story »

Posted: 1/13/2010 | Comments (1)

Cheryl Sowa

Health Care Reform: House & Senate Bill Breakdowns

The House and Senate Health Care Bills are VERY different on very important issues that all Americans, especially small business owners, need to be aware of. Here is a simple breakdown of various topics in both the House and Senate health care bills, as well as some FAQ about what this means for small business owners.

Tags: health care, house, senate, bill, obama, legislation, faq, taxes, small business, penalties, cost, employer requirements, payroll, incentive, tax breaks, national reform, americans