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Cheryl Sowa

Small Biz Tip: Common Mistakes: SEO

The Small Business tips today discuss common SEO mistakes.

Tags: small business, seo, mistakes, content, usability, meta, keywords

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Posted: 2/2/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Common Mistakes: Website

The Small Business tips today discuss common website mistakes.

Tags: mistakes, small business, website, contact info, maintenance, navigation, outdated information, broken links, computer, online, technology

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Posted: 2/1/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Incentives, Instant Gratification, & Innovation

The Small Business tips today discuss marketing to Generation Y via incentives, instant gratification, & innovative new products.

Tags: generation y, yers, incentives, instant gratification, innovation, new products, connected, impulse purchasing, buy one get one half off, deals, savings, browse, free products

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Posted: 1/29/2010 | Comments (0)

Cheryl Sowa

Don't Market to Generation Y

Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.

Tags: generation y, business, marketing, connections, cost, quality, experience, authentic, endorsed, friends, social media, apple, ipod, red bull

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Posted: 1/29/2010 | Comments (1)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Word of Mouth

The Small Business tips today discuss marketing to Generation Y via word of mouth.

Tags: generation y, yers, experience, word of mouth, marketing, wom, product, service, social media

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Posted: 1/29/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Print Media

The Small Business tips today discuss marketing to Generation Y via print media.

Tags: generation y, yers, ads, advertisement, newspapers, magazines, technology, computers, catchy, unique, celebrites, youth magazines

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Posted: 1/28/2010 | Comments (2)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Mainstream Media

The Small Business tips today discuss marketing to Generation Y via mainstream media.

Tags: generation y, yers, gen y, celebrities, generations, movie theater, emotional connection, mtv, news, tv

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Posted: 1/26/2010 | Comments (0)

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Social Media

The Small Business tips today discuss marketing to Generation Y via social media.

Tags: generation y, gen y, yers, social media, facebook myspace, internet

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Posted: 1/26/2010 | Comments (0)

Cheryl Sowa

3 Resolutions for Your Small Business in 2010

With high hopes for the economy in 2010, contribute to your small business' hard work for success this year by abiding these three resolutions.

Tags: small business, progress, reviews, prioritize, wasting time, habits, procrastinating, 2010

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Posted: 1/13/2010 | Comments (1)

Cheryl Sowa

Health Care Reform: House & Senate Bill Breakdowns

The House and Senate Health Care Bills are VERY different on very important issues that all Americans, especially small business owners, need to be aware of. Here is a simple breakdown of various topics in both the House and Senate health care bills, as well as some FAQ about what this means for small business owners.

Tags: health care, house, senate, bill, obama, legislation, faq, taxes, small business, penalties, cost, employer requirements, payroll, incentive, tax breaks, national reform, americans

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Posted: 1/7/2010 | Comments (2)

Cheryl Sowa

It's Here! The Nexus One Google Phone

Christmas came on January 5, 2010 this year for thousands of Google addicts like myself. The launch of Google's hosted web store and new Nexus One phone is FINALLY here!

Tags: nexus one, google, google phone, iphone, android, phone, cell phone

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Posted: 1/6/2010 | Comments (1)

Cheryl Sowa

Five Ways to Survive the Holiday Season

With all the stress that unfortunately comes with the holidays, there are a a few tricks that can be done to help you survive the season.

Tags: holiday, marketing, survival, fun, patience, customer service, listen, patient, flexibile

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Posted: 12/22/2009 | Comments (1)

Cheryl Sowa

6 Rules of Marketing to Generation X

Combining unique preferences, resentment and rebellious tendencies, and elaborate priorities, marketing to Generation X is quite a difficult task. Here are 6 rules of marketing to Generation X.

Tags: marketing, generation x, gen x, needs, communication, advertising, resentment, rebellion, generation

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Posted: 12/22/2009 | Comments (2)