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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Start Up Questions: Business Type

The Small Business tips today discuss types of business to start that are economy-specific.

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Cheryl Sowa
Cheryl Sowa

A Window to Your Business World

You only have one chance to make a first impression. For a retail store, the storefront window is your first impression. Here are a few guidelines on how to design for your front window.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Common Mistakes: Public Relations

The Small Business tips today discuss common public relations (PR) mistakes.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Common Mistakes: Marketing

The Small Business tips today discuss common marketing mistakes.

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Cheryl Sowa
Cheryl Sowa

Novice Blunders

Are you a new small business owner? Many of the common problems novice entrepreneurs make can be easily avoided. We'll pick out the top five problems and analyze why they are an issue, and what can be done to prevent you from making the same mistakes.

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Cheryl Sowa
Cheryl Sowa

Suspicious Support: Wal-Mart's Failing Campaign in Chicago

Public relations, marketing, and getting the buzz out about a new location for your business is important. But how far is too far? One of America's Best Companies' biggest arch nemeses tries to post up in their headquarters, and are generating the buzz by creating an imaginary community group to gain the upper hand in a city struggle.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Common Mistakes: Social Media

The Small Business tips today discuss common social media mistakes.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Common Mistakes: SEO

The Small Business tips today discuss common SEO mistakes.

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Cheryl Sowa
Cheryl Sowa

Main Street Frustration: 'Everything is Going to Banks'

A special edition of the Small Business Brief, focusing on what President Obama discussed during the State of the Union last week which affects small businesses across the nation. Also, tax secrets for small businesses, puttingCEO's to the test, merchant accounts, texting while driving for businesses, the realities of getting credit, the Apple iPad, and so much more.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Common Mistakes: Website

The Small Business tips today discuss common website mistakes.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Incentives, Instant Gratification, & Innovation

The Small Business tips today discuss marketing to Generation Y via incentives, instant gratification, & innovative new products.

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Cheryl Sowa
Cheryl Sowa

Don't Market to Generation Y

Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Word of Mouth

The Small Business tips today discuss marketing to Generation Y via word of mouth.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Print Media

The Small Business tips today discuss marketing to Generation Y via print media.

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Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Mainstream Media

The Small Business tips today discuss marketing to Generation Y via mainstream media.

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